“ULTA: Your Beauty Playground Awaits – Explore Endless Possibilities, Unleash Your Confidence!”
What would the budget beauty girl do without Ulta? We have a sincere appreciation for the crowd-pleasing beauty retailer, which does its best to make sure our product addiction is satiated without completely ruining our budget. (Even top makeup artists are in love with Ulta. Even singer, actor, and producer, Selena Gomez is an Ulta fan.
But what about Ulta’s own product line? We’ve talked about how underrated Sephora-brand products are in the past. So, now, we are interested to see if the same goes for Ulta’s affordable in-house collection.
We gathered a group of discerning beauty gurus from our office, women who have no patience for low-quality makeup, to review the top 10 best-selling makeup products from the Ulta range. Some hit it out of the park, and others not so much. Want to know which Ulta-brand products we love most? Keep scrolling to read our honest Ulta makeup reviews.
1. Tula 24/7 Moisture Hydrating Day & Night Cream
leaves skin super moisturized and soft with just a pearl-size amount. Made with probiotic extracts, one application will help lock in moisture and soothe the appearance of fine lines.
Price: $24+ (available in three sizes)
2. Colour pop Sweet Talk Eyeshadow Palette
allows you to create eyeshadow looks ranging from neutral to bold due with its 12 different versatile shades. The eyeshadow lewks are endless!
Price: $18
3. Curél Foaming Facial Wash
cleanses away dirt and impurities without stripping a stitch of hydration. Plus, its gentle formula is great for sensitive skin types.
Price: $20
4. Dermalogica Daily Microfoliant
leaves you with super soft skin by exfoliating away dead skin, irritants, and dirt. The rice-based enzyme powder activates with just a splash of water and leaves you with incredible results.
Price: $59
5. Tarte Shape Tape Ultra Creamy Concealer
hides the most stubborn of zits and dark circles with its full coverage matte finish. Since it’s crease- and water-proof, it’s also a summer essential.
Price: $27 (available in 35 shades)
6. Coco & Eve Like A Virgin Hair Masque
transforms your hair from dry to silky smooth in ten minutes (or less). By nourishing and conditioning from the root to tip, it helps hydrate even the driest of locks.
Price: $40
7. Slip Silk Pillowcase
reduces frizz, protects skin, and improves your beauty sleep with its super soft, silky material. Ready to catch those ZZZs?
Price: $89 (available in seven colors and patterns)
8. Marc Jacobs Daisy Eau De Toilette
contains notes of wild berries, white violent, jasmine, and sandalwood to create a delicious floral fragrance. It’s perfect for everyday wear.
Price: $86+ (available in two sizes)
9. Kate Somerville ExfoliKate Intensive Exfoliating Treatment
uses a combination of lactic acid and silica to deep clean pores and buff away dead skin cells. The results? Smoother and brighter skin that remains hydrated (thanks to aloe vera, honey, and soy lipid).
Price: $88
10. Glamnetic Black Liquid Magnetic Eyeliner
contains a smudge- and waterproof formula to keep your magnetic eyelashes on for the ~entire~ day (yes, entire!). Plus, its small applicator tip makes it easy to create eyeliner looks ranging from a thin, precise line to a bold, dramatic shape.
Price: $38
11. Burt's Bees Lip Shimmer
hydrates and soothes lips while adding a subtle hint of color. It’ll replace your current lip balm and leave your lips very soft.
Price: $5.49 (available in 11 shades)
12. Tula Glow & Get It Cooling & Brightening Eye Balm
cools, hydrates, and brightens underneath your eyes to make it ~actually~ look like you slept last night. You can apply it over or under makeup and will always look like you caught some incredible ZZZs.
Price: $28
13. Pacifica Beauty Highest Lash Chronic Volume Mascara
gives lashes a boost of major drama and volume with just a few swipes, thanks to its hemp-derived, sativa oil-infused formula. Just apply and, bam, instant fullness and volume.
Price: $14
14. OGX Renewing + Argan Oil of Morocco Penetrating Oil
strengthens hair by sealing in nutrients leaving you with ~tons~ of shine. Overtime, it’ll also work to renew and strengthen your locks, too!
Price: $8.99
15. Hero Cosmetics Mighty Patch Duo
uses two types of hydrocolloid patches (the original and invisible ones) to shrink zits overnight which is actually a necessity, especially with MASKNE. You’ll wake up with your zit visibly shrunken in size and less inflamed — I can personally attest to this.
Price: $6.99
16. Dr. Brandt Pores No More Pore Refiner Primer
keeps skin shine-free while minimizing the appearance of pores underneath or over makeup. It also works to gently exfoliate away dead skin cells and oil build-up, thanks to its soothing derivative of salicylic acid. The results? Filter-like skin IRL.
Price: $45
17. Aveeno Positively Radiant Skin Brightening Daily Scrub
cleanses skin gently to help improve skin tone, reduce acne, and even out texture. It’s soap-free, hypoallergenic, and safe for sensitive skin!
Price: $11.49+ (available in two sizes)
18. Mario Badescu Drying Lotion
zaps away your blemishes while you’re catching some much-needed ZZZs. Dab a little of this on, hit the hay, and wake up with a vanished zit. It’ll give the same results as getting your zit extracted in a facial, so it’s truly a *major* routine upgrade.
Price: $17
19. E.l.f Cosmetics Holy Hydration!
Eye Cream provides your dark circles (from many, many nights staying up late watching Netflix) with a dose of instant hydration with peptides and hyaluronic acid. Luxe eye creams usually cost ~way~ more, so finding an incredible one like this for $10 is an instant add-to-cart moment.
Price: $10
20. Bliss Pumpkin Enzyme Resurfacing Mask
allows you to gain AHA and BHA level results without the irritation it causes those of us (aka me!) with sensitive skin. Its inclusion of pumpkin enzymes gently eats away at dead skin cells to leave you with a beautifully brightening complexion.
Price: $16
21. Peach Slices Citrus-Honey Aqua Glow Hydrating Moisture-Gel
quenches skin with a huge dose of hydration. Moisture for days, ya know?
Price: $11.99
22. Urban Decay Cosmetics All Nighter Long-Lasting Makeup Setting Spray
holds makeup in place for up to 16 hours without the slightest smudge or movement. Once you use this, you’ll never be able to use another setting spray.
Price: $15+ (available in two sizes)
23. IGK Jet Lag Invisible Dry Shampoo
refreshes oily, second-day hair without leaving any residue behind. All we can say is that it’s worth adding to your arsenal of hair tools ASAP.
Price: $29
24. Madison Reed Radiant Hair Color Kit
allows you to achieve salon-quality hair color from the comfort of your own home. Say goodbye to grays and, hello to beautifully colored hair.
Price: $26.50 (available in 36 colors)
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