AVEDA
AVEDA, an industry leader in hair care, skincare, and beauty education, has been harnessing the unique power of botanicals since its inception in 1978. Founder Horst Rechelbacher was inspired to create the AVEDA line after a trip to India, where he was introduced to Ayurveda, one of the world’s oldest medicinal practices. Ayurveda rests on the belief that true wellness comes from a delicate balance of mind, body, and spirit. Natural extracts for all three form a holistic approach to self-care. Rechelbacher loved this idea, and with the creation of his first product in his kitchen sink—a clove shampoo—AVEDA was born.
AVEDA today has grown far and wide from its founder’s home in Blaine, Minnesota. The company headquarters, however, is still in Minnesota—Minneapolis, to be exact—and maintains the brand’s focus on unique products infused with ayurvedic remedies. Owned today by Estée Lauder, AVEDA is a cruelty-free brand that doesn’t test on animals, preserving peace and harmony for all creatures, big and small. AVEDA has also become a household name for hairstylists, with education centres all over the United States that educate future stylists in aesthetics and hairstyling.
Is AVEDA natural?
AVEDA specialises in formulas that nourish the body and entice the senses. From stimulating shampoos like Aveda Rosemary Mint Purifying Shampoo to powerfully potent conditioners like Aveda Invati™ Advanced Thickening Conditioner 200ml, AVEDA blends the transformative power of plants with ancient Indian ayurvedic methods to create products that promote wellness of mind, body, and spirit. The natural extracts infused in each AVEDA product provide not only the best ingredients for your skin and hair woes but also potent aromatherapy to boost your experience with every use. AVEDA products go beyond skin deep, leaving your hair and skin looking stunning while keeping your mind and spirit soothed and nurtured.
Is AVEDA Sulfate free?
AVEDA’s commitment to creating products that nourish and refresh the mind and body doesn’t stop at its inclusion of ayurvedic extracts and remedies. AVEDA doesn’t use sodium lauryl sulphate (SLS) or sodium lauryl ether sulphate (SLES) in its products. These ingredients, often linked to dryness and irritation of the scalp and hair, can strip natural oils from the skin. That’s what prompted AVEDA to use only safe, naturally derived surfactants in its products. No matter your level of sensitivity, you’re likely to find safe, soothing options in the AVEDA line. For those with serious ingredient sensitivities, Aveda Shampure Nurturing Shampoo 250ml or Aveda Sap Moss Weightless Hydration Shampoo 200ml are great options to maintain a smooth, calm scalp and soft, shiny locks—no itching or burning included.
Aveda’s first overnight intensive serum strengthens hair while you sleep. Builds bonds, repairs all three layers of hair, and reduces the appearance of split ends by 84% overnight, powered by Nangai oil.
Intensely repairs and strengthens hair instantly. Conditions with 2 times the plant lipids with added butters*. Hair is visibly healthier, softer and shinier after just one use.
Invati Advanced™ is an innovative system that reduces hair loss by 53%* and instantly thickens the hair when applied once daily. Inspired by Ayurveda – the ancient healing art of India, this 94% naturally derived system, featuring an invigorating blend of Ayurvedic herbs, helps keep the hair you have longer. Our patented bio-fermented blend plus our Ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in, while certified organic amla instantly thickens the hair.
Strengthen & repair hair from the inside out with our revolutionary, award-winning plant-derived, bond-building collection that instantly improves the look and feel of damaged hair, leaving it looking healthier, softer and shinier. Easy-to-try trio for weightless conditioning includes strengthening shampoo, strengthening conditioner, and strengthening masque: light.
Everything you need to cleanse, condition and intensely repair hair for visibly healthier, shinier tresses. 3-piece set includes a full-sized botanical repair™ shampoo, conditioner and hair masque. For a limited time only, receive an Aveda x 3.1 Phillip Lim limited-edition scrunchie trio (valued at $25) with your purchase of this set.
Discover lush, visibly healthier hair with the lightweight superfood blend that absorbs quickly delivering nutrient-powered hydration. Easy-to-try trio includes shampoo, conditioner, and spray-on leave-in conditioner. Enjoy complimentary shipping with any purchase of a hair masque, treatment or leave-in conditioner.
The nutrient-infused hydrating treatment is a lightweight gel cream hair masque with 4x the hydration of untreated hair. Intensely moisturizes and conditions for hair that looks lush. Treats dry brittle strands to restore hydration without the weigh down.
Define and enhance natural texture and create piecey definition with 93% naturally derived* texture tonic. Cane sugar and salt work in harmony to help create naturally tousled texture and flexible hold, while leaving the hair touchable and infused with natural shine for an effortlessly “undone” look. The ingredient babassu helps create effortless texture.
Hydrating body lotion with an aroma proven to reduce feelings of stress. Nourishes dry, stressed skin with certified organic sunflower oil.
So, is AVEDA worth the splurge?
We certainly think so! AVEDA’s beautiful, botanical line is a longstanding favourite among professionals and beauty-lovers alike. That’s why we feel confident in saying your AVEDA purchase is well worth the money. With gentle formulas, a focus on mind–body wellness, lack of animal testing, and a stellar reputation, AVEDA gives you the most out of your every purchase. Check out our full selection of AVEDA products to find your new favourite skincare or haircare solution or read on to find out what AVEDAs Best Sellers are and how to use them.