“TARTE: Unleash Your Inner Glam – Where Beauty Meets Consciousness for Flawless Radiance!”

Tarte is a popular makeup brand known for integrating ‘high-performance naturals’ within their products. The company also offers a skincare line to prep your face before using their products.

It’s no surprise that Tarte was established on the love of makeup. Founder Maureen Kelly grew up playing with makeup. She loved getting lipsticks as presents during the holidays and experimented with creating her own cosmetic concoctions at the age of six. Fast forward to 1999 in her New York apartment where Kelly decided to ditch her career in psychology to create Tarte, striving to stand out from other cosmetic brands by using safe ingredients devoid of harsh chemicals and preservatives. Only integrating all-natural substances into her makeup line, Kelly launched Tarte in 2000.

Today, Tarte is one of the most successful makeup brands out there. This million-dollar company has reached the likes of thousands of customers worldwide. It has since been bought by Kosé, a large multinational personal care company. Headquartered in the bustling streets of New York City, Tarte continues to be a giant within the beauty community.

Tarte Cosmetics Bestsellers

Makeup can do wonders for your mood. With that being said, there are several products that Tarte offers. From full-coverage matte foundations, shimmering neutral-toned eyeshadow palettes, rose blushes to classic lipsticks, the possibilities are endless when it comes to choosing a look.

Tarte Maneater Mascara

While some of us are born with doll-like eyelashes, most of us have to use the magic of false lashes and mascara to achieve the same effect. For those looking to get that dramatic Jessica Rabbit lash, consider adding the Maneater Mascara to your makeup routine. This unique formula lifts, curls, and volumizes your lashes with every swipe.

The Maneater Mascara also contains healthy ingredients for your eyes, including jojoba oil and carnauba wax, that helps to hydrate and strengthen your lashes.

The Maneater Mascara is priced at $23

Tarte Shape Tape

Reviewed favourably by famed beauty gurus James Charles and Nikki de Jager from NikkieTutorials, the Shape Tape from Tarte is one of their most popular items.

This revolutionary concealer contains a full-coverage formula that lasts for up to 16 hours. In terms of application, it smoothens and brightens your complexion to mask the fact that you stayed up watching RuPaul’s Drag Race all night.

Competing concealers may show creases or look cakey when applied but rest assured, this conceleater does the opposite. According to a survey conducted by Tarte, all participants agreed that their skin looked smooth and the concealer provided full coverage.

To get full use out of the Shape Tape, apply the Tarte base tape primer first on your skin so the concealer has something to grab onto. There are over 35 different skin tones to choose from.

Shape Tape is priced at $35.

Tarte Amazonian Clay 12-Hour Blush

There’s nothing like blush that brings some color back into your cheeks. The Amazonian Clay 12-Hour Blush comes in 12 different neutral rose-toned colors.

It’s super soft to apply as it delivers a healthy, youthful glow with a fresh flush of color. It also stays put for the entire day without the need for you to run back to the restroom to apply more. This Tarte blush is made out of Amazonian clay, mineral pigments, and vitamin E, which helps the product to last longer while providing an antioxidant boost.

Tarte Amazonian Clay Foundation is priced at $29.

Tarte Tarteist Quick Dry Matte Lip Paint

Lipstick can either make or break a makeup look. The Tarteist Quick Dry Matte Lip Paint comes in over 24 different shades, ranging from a soft blush pink to dark wine purple.

If you tend to stay away from lip stains that gradually fade away during the day, this formula provides a quick-dry matte finish that holds up to 8 hours. You don’t have to wait long for this lip paint to settle either, as it dries instantly without transferring.

Additionally, you can opt for the Tarte Sugar Rush Lip Oil to get that popsicle-stained lip effect that seems to be all over Instagram. Finish your makeup look off with the Tarteist Quick Dry Matte Lip Paint. for $20.

Tarteist Quick Dry Matte Lip Paint is priced at $20

Tarte Maracuja Tinted Moisturizer

Getting an even skin tone doesn’t necessarily mean that you have to choose between foundation or skincare products. This tinted moisturizer delivers 12-hour hydration and leaves your complexion naturally radiant.

It also contains a bit of tinted color to help even out imperfections and fine lines. It’s essentially perfect for the colder seasons, as some cosmetic products can be quite drying.

The Tarte Maracuja Tinted Hydrator contains skin-invigorating ingredients such as maracuja oil, hyaluronic acid, vegan collagen, turmeric, and aloe. This healthy blend of substances helps to bring moisture to your skin while providing firming benefits.

There are over 20 different tones to choose from. Achieve that summery glow in the dead of winter with the Maracuja Tinted Moisturizer.

Maracuja Tinted Moisturizer is priced at $29

Tarte Baba Bomb

Your skin needs a spa treatment after a long day spent outside. Within the combination of face masks and cleansers, ensure that you also include the Baba Bomb moisturizer in your skincare routine.

This all-vegan formula provides heavyweight hydration without feeling too dense on your skin. It’s powered by skin-loving ingredients like babassu, avocado, green tea, and plant collagen, which help firm and nourish your skin.

This 24-hour hydration moisturizer underwent a study conducted by Tarte. A majority of users reported that their skin felt moisturized and looked plumper and more youthful after integrating it into their skincare routine.

If you’d like to add a bit of SPF onto your complexion, add a small amount of the Tarte sunscreen powder to help protect your skin. Treat yourself, you deserve it.

The Baba Bomb is priced at $39.

Are Tarte cosmetics good?

For a household brand that’s well-known within the beauty community, Tarte holds hundreds of cosmetic products that garnered numerous raving reviews. It’s good to know that a company this big still cares about including only natural and eco-friendly ingredients in their makeup and skincare collections. It’s becoming more of a necessity that brands should only include things that are beneficial for both the body and the surrounding environment. The concealer controversy is still a sticky area to address- but it’s ultimately up to you if you want to support the brand.